January 31, 2013

Freya's 365 Days of Deco

This month Freya kicked off their 365 Days of Deco campaign.

Each month will see ten winners drawn which means you have a new chance roughly every 30-days! Simply visit the website and upload a photo of your niftiest outfit supported underneath by any of the Deco range. Prizes include new items in the Deco range and £1,000 stylist shopping spree! And it's open Worldwide so that means hooray, New Yorkers can enter! Personally I think it's quite exciting enough to put together your own stylin' 2013 Deco Calendar! It's like a scrapbook of excellent outfits you get to proudly show off and without ever having to give a sneak peek, unless it works for you and what you're wearing!

I'm actually excited to discover the new AW13 fashion styles featured in the video...

A stunning ruby red and black number, shimmery lavender & black lace, the muted turquoise reminiscent of a deep sea dive. Perhaps a late summer availability?

Is this a new Deco-named line like the "Deco Honey"?

More contrasted piping/trim along the cups to match the darker straps, ala the "Taylor" and "Ashlee" versions of Deco.

Looks like a wee twinset of buttons similar to the Freya Plunge in Charcoal.

I spy with my little eye what looks like a Freya Honey in Turquoise! YESSS!!!

Freya Shape is launching this year available in Ivory for SS13 and the Black is likely part of AW13 collection. Included are a new Multiway, Strapless Longline and Moulded Strapless Slip. There is a wide size range in most save the Slip which debuts in 32-36 D-GG cups. Frankly, I'm hoping they expand those sizes just a bit more with the Black colorway.

I'm highly anticipating the new blueish Freya Honey and still wish Taylor in Charcoal were available in 28GG. It does appear that SS13's Deco Flamingo and Honey in Iris purple are however much of the range still tops out at a GG cup. It's exciting to see so many options in style but I wonder how much longer GG+ fans will have to wait until they can join in on the fun?

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